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Rachel Baines Headshot photograph - Founder Mummy Bear Marketing
Mummy Bear Marketing Logo
Rachel Baines, Founder Mummy Bear Marketing Signature

Founder, Mummy Bear Marketing

Hello

I'm Rachel, founder of Mummy Bear Marketing and your new best friend when it comes to marketing your mum-run small business! â€‹

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I help mums just like you, who've taken a leap and gone out on their own with a business idea, get to grips with different elements of digital marketing.

 

I'm not a freelancer, I won't do it for you, I'm here to teach you the basics so you can start to grow, understand and love your marketing efforts. 

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Mummy Bear Marketing's Story

Mummy Bear Marketing is my passion project. My day job is in digital marketing so I work with marketing theory and practice day in, day out. But if you haven't ever worked in this area, or you don't necessarily understand it, marketing can seem a daunting task. 

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I realised that no where was this feeling of unease, confusion or fear more felt than with small businesses, more specifically mum-run small business! The number of women starting their own businesses after having a child is on the rise, due in part to traditional employment circumstances not being family-friendly, having control over working hours and generating additional household income. The launching of home run small businesses has only increased since the COVID pandemic meaning there is a more saturated market place in which to compete. 

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Personally I had a number of my fellow mum (& non-mum) friends launch their own businesses during this period. I was often asked by them how to do everything from understanding Instagram hashtags, to building an email list, setting up ads to understanding what the letters S.E.O actually mean! 

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Because of this I decided that I wanted to create a community of successful mum-run business owners by teaching them marketing from the basics in a way that is easy to understand, simple to implement and has everything in one place!

 

Mummy Bear Marketing has been designed to fit with your busy life too! Our training courses are all on demand and have lifetime access so you can work through them at a pace whcih suits you. All our free social media challenges are recorded so if bedtime overruns you can catch up at your convenience, and our cheat sheets and guides can do the work for you if you're really pushed for time!  

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I want you to feel comfortable with marketing so you can grow to the point where you don't need to do it yourself anymore! I want you to really love your business, just like you love your cubs.

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Rachel Baines, Founder Mummy Bear Marketing Signature

Founder, Mummy Bear Marketing

My Experience

  • Over â€‹8 years experience working in digital marketing

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  • Member of The Chartered Institute of Marketing (CIM)

 

  • Hold a Level 6 Diploma in Digital Marketing with merit from CIM

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  • Fellow of The Institute of Data & Marketing (IDM)

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  • Run internal training for all the employers I have worked for on different elements of marketing

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  • Spoken at numerous marketing events on marketing best practice

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  • Run in house training on email marketing 

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  • Contributed to numerous articles related to marketing best practice

Our Vision

Our vision is that no mother gives up on her business dream due to fear or frustration with marketing strategies.

Our Mission

Our mission is to empower mum-run business owners to own their marketing strategies and feel confident in their abilities to grow their business.

Image by Standsome Worklifestyle

Our Brand Values

Simplicity

Why make it complicated when it doesn't have to be?

Passion

We love what we do & we love seeing other mums succeed.

Community

We continually learn & develop through the skills & knowledge of others.

Support

We're here to help you on every step of your journey.

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